The National Journal discusses how the Democrats are making advancements in organization techniques by way of their overall Internet usage. The information is not particularly new or groundbreaking, but it offers an interesting synthesis of how the Democrats are ahead of the game.

Through e-mail and the distribution of online videos, the candidates are communicating directly with previously unimaginable numbers of voters: By early this month, videos produced by the Obama campaign had been viewed 37 million times on YouTube. “I’ve never been in an election where the capacity you have to go door to door, or register voters, or you name the task is this enormous,” says Paul Tewes, a veteran Democratic organizer who ran Obama’s Iowa and Ohio campaigns.

How are Republicans responding?

The building of online volunteer and fundraising networks “has been taken to a new level in this campaign by the Democrats,” said GOP consultant Patrick Ruffini, who directed online campaigning for Bush in 2004 and the Republican National Committee in 2006. “And it’s something we are going to have to figure out.”

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