Comments on: Ethical Quandary: Organizations and Environmental v. Economic Sustainability

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By: Andrew

Andrew — Fri, 13 Jun 2008 02:08:45 +0000

Owning quite a few coffee shops, I have looked at using corn based cups on multiple occasions. I like the concept, but from what I have seen, it’s still not the answer. It takes a lot of heat to biodegrade the cups, so in a standard compost it would just sit there for a long time.

http://www.boingboing.net/2006/07/27/corn-plastic-may-not.html

The price is also an issue, when a lot of times your profit can be pennies from a drink sold (after paying for the employees, location, utilities, etc).

As for using reusable cups, it’s a great idea as long as people use the same cup for years.

“An analysis that concludes that you would need to use your ceramic mug 1,600 times for it to break even, in energy terms, with paper cups. This is due to the fact that kilns use incredible amounts of energy, as do dishwashers, whereas plastic cups are recycled quite efficiently in the UK.”

http://www.treehugger.com/files/2007/11/ceramic_or_pape.php

Personally, I use a ceramic mug whenever I’m in a shop, and try to use my stainless steel mug (which I’ve owned for over 10 years) when I’m traveling.

While someday I would love to use biodegradable cups in my coffee houses, Steve is correct that the extra money spent to have this product would be better used elsewhere in the company (insurance for employees, lower wattage light bulbs, etc). While these are less fashionable “green” concepts, over the long haul I believe they will provide the most benefit for the community.

By: Economics vs. Sustainability

Economics vs. Sustainability — Thu, 12 Jun 2008 20:36:18 +0000

[...] friend Alex Steed, who blogs over at Make Something Happen wrote a good post today about the challenges nonprofits face when making business decisions [...]

By: Alex Steed

Alex Steed — Thu, 12 Jun 2008 16:39:56 +0000

Apparently, companies that report sustainability data generally experience higher gross margins and return on sales, higher return on assets, and stronger cash flow and rising shareholder return:

http://www.environmentalleader.com/2008/06/11/companies-that-report-sustainability-data-enjoy-higher-gross-margins/

By: Steve

Steve — Thu, 12 Jun 2008 15:06:07 +0000

It's great that corn based plastics are creating awareness for doing the right thing, but there's more to it than that. If it means a business has to choose between giving their employees healthcare (or even just meager wages) or putting their product in a 'green' cup, what do you do?

The rub is that the environment and the economy are not against each other- both are essential contingents of sustainability- and they must be balanced with culture and society. Any small business or nonprofit that gives a damn needs to carefully do the best they can with limited resources.

What really matters- what is ethical- is the acceptance that you're not going to solve every problem all at once and the progress one makes and continues to make on all these fronts. Right now, they can't afford these cups, but if paying their staff helps them grow and that leads them to a time where the cost of these cups is less of an issue, then today they are doing the right thing.