Rather than go through the excruciatingly drawn-out process of obscuring message with prose, I’ve decided to simply post my outline.

Introduction

• We consider The Point’s flexibility to be one of it’s greatest strengths
  • Change the day of the Super Bowl, fund a musical, or make election day a holiday
  • To really influence the status quo, The Point needs to attract more than self-identifying activists
• But flexibility is also a liability
  • Browse today’s popular campaigns you’ll find a lot more that doesn’t interest you than does
  • There’s the risk of finding content that clashes with your ideology, which could alienate you from the site as a whole
  • No, not “you” as in you – I mean, everyone else!

About Channels

• Channels divide campaigns into topics of interest.
  • Provide a more focused, rewarding browsing experience.
  • Election 2008, Social Experiments, Fund an Artist, Consumer Rights
• You can follow any channel to be notified when new campaigns are gaining some traction

Profound ending

• Falsely attribute one of the following quotes to Ralph Waldo Emerson
  • “Channels, had I knowneth thee, I’d have not besmitten my folly”
  • Check to see if it’s actually “knownedeth”
  • “Tally, on the hill! T’was it campaign channels?”

-Filed in The Point