I was digging through old files today and found some early iterations of The Point’s logo.

It was only after weeks of failed logo concepts that Joe hit on the idea: Sysiphus finally pushing his boulder over the hill. We think it’s the perfect image for The Point, showing that bringing something to its tipping point can be all it takes, and momentum makes the rest inevitable. It also represents victory over a timeless human struggle – the problems inherent in organizing collective action that The Point helps solves (we never claimed to be anything but audacious…).

Finally, although The Point is about leveraging the influence of groups to solve problems, the group is merely a tool. By showing one person finally shedding his or her boulder, we’re putting the focus on solving your problems, and thinking of the group as a means to an end. We’re trying to embrace self-interest, not work against it.

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